The Genius Behind This Brand

Beyonce has the Beyhive.
Lady Gaga has her Little Monsters.
Taylor Swift has her Swifties.

But no one or nothing goes harder in celebrating a season and the people that stan for PSL. The Pumpkin Spice Latte and all other things pumpkin spice.

I’m not a pumpkin spice fan, but I have to give it its due. Nothing commands a season like it does. I think it gives Christmas a run for the money.

Folks began talking about pumpkin spice lattes and simply pumpkin spice in August. My response:

But summer isn’t over yet!

And let’s be honest, in many places, people are feeling the heat of the summer in September rather than the cool breezes of fall. Sweater weather where?

When I see that specific shade of orange, I’m done. It’s not the bright orange color that I like, but that muted color of pumpkin.

For me, it’s just too much.

The influx of companies I follow or have purchased from before feel they must inform me that they have joined the pumpkin spice brigade.

Wendy’s is joining the madness.

Pumpkin, pumpkin spice is everywhere I turn.

Don’t you think we should ease into the season? Maybe September 15th or the autumnal equinox/September equinox on September 23rd.

There should be rules! Can someone create a pumpkin/pumpkin spice rule similar to the direction I grew up with about not wearing white after Labor Day?

I need folks to go hard for Salted Caramel Mocha or Dirty Chai. Who’s with me?

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