Shoe Fashionista for a Cause: The Red Pump Project

It’s March but Old Man Winter lingers in Vancouver. Looking out of my window this morning, it looks like rain. There’s nothing strange about that. But what is different today is that in spite of the weather report, I’m rocking my red patent leather peep toe pumps in support of  The Red Pump Project.

Rock The Red Pump

The Red Pump Project is an organization founded by Luvvie Ajayi and Karyn Watkins in 2009 to help raise awareness of the impact of HIV/AIDS on women and girls. With National Women and Girls HIV/AIDS Awareness Day on March 10th, The Red Pump Project reaches out to bloggers to “Rock the Red Pump” in support.

My decision to get involved was because I started following Awesomely Luvvie, @luvvieig on Twitter. And social media being social media, you have the opportunity to learn more. That’s how I learned about The Red Pump Project.

HIV & AIDS continues to affect our communities. We can help fight it with education and awareness. Today when people say “Ooo, I love the red pumps” I will have the opportunity to tell them why I am wearing peep toe pumps when it’s pouring rain outside. Education and sharing at it’s best.

Nichole's Red Patent Leather Peep Toe Pumps

To learn more about National Women and Girls HIV/AIDS Awareness Day, visit

Office on Women’s Health

Office of National AIDS Policy


And start making plans now to participate in this great project next year.

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