even though you really want to be.

Most times, what’s really interesting about a new blog post is how you got to the topic. One day, I will focus more on that. But today I want to talk to the many, many companies that vie for my attention and my consumer dollars. It’s worth saying again…

Dear Company X, you are not my everything even though you really want to be.

If you have been living under a rock, you know Apple is coming out with the much heralded iPhone 5. As any iPhone user knows, with a new phone comes a new mobile operating system and the new iOS6 has some significant changes that are rubbing some folks the wrong way. One big one is the removal of Google Maps replacing it with an Apple version.

Let me be honest, I haven’t downloaded the new operating system for my iPhone 4S. I tend to wait to hear what’s wrong first, and then wait to download after the major bugs are fixed. But what I do know? Please don’t mess with my map.

This is a perfect example of a company trying to be my everything. Apple, I have an iPhone 4s. It’s my 2nd iPhone. I don’t need you to take over my map from Google. Please leave my relationship with Google alone.

I’ve had a similar problem with Yahoo! in the past. I still have my Yahoo! email and access it regularly. But Yahoo! wanted to become my social network, give me a Calendar, and become my everything with MyY!. And don’t even get me started on Internet Explorer. Microsoft, I have Windows 7 (which I really like), but please don’t make me deal with IE. I’m all about Chrome.

It’s too much, too much, too much. 

These are tech examples but it happens in so many different areas of life and consumerism. Someone new wants to be my main shoe store over Nordstrom. There’s always a new hair care product coming out trying to compete with what already works for my mane. And let me tell ya, don’t even try to play with my relationship with Sephora.

Life is after all, all about choices. Sometimes it works out, sometimes it doesn’t but I’m fortunate enough to learn the lesson and hopefully others are too.

I hope you enjoyed the message.